Leave it to Avicii’s creative team to think of this one. A website has been launched that will allow fans to reveal the cover art for “True”. Basically the way it works is the artwork is currently hidden behind a piece of black glass. When a fan tweets using the hashtag #TrueReveal the speakers, aimed at the black glass, get a little bit louder. The more tweets that come in the louder it gets, until finally, the music will shatter the glass revealing the album art for “True”.
It is a pretty cool experiment to say the least. The above image is widely believed to be the artwork for the “True”. You can read more about it and watch the live stream on the “True Reveal” website.