In an interesting attempt at marketing Avicii‘s album True, he has launched the service TrueTube. The website allows fans to create video mashups to songs off the album and Avicii will subsequently pick the best to win prizes. Along with TrueTube, the True Reveal campaign is underway to allow for even more fan interaction. The album art is currently hidden behind black glass, however speakers are set up in and around the glass. With every #TrueReveal tweet, the volume gets boosted until the glass breaks and the art is exposed for the world to see. A livestream allows viewers to see the progress and the eventual breaking of the glass. Click the link below to get more information and access to video viewing and creation!
TrueTube Website