This morning the SFX ‘everything EDM’ empire was put on steroids after it announced that they signed a marketing and content partnership with radio conglomerate Clear Channel Media + Entertainment. The partnership will be spread over three key areas: a national DJ/Producer competition, a weekly Beatport top 10 countdown radio show, and an original live event series starting on Halloween 2014.

  • The creation of a national DJ talent contest airing live on select Clear Channel stations nationwide, as well as on Evolution, iHeartRadio’s dance music hub, with parts of the competition taking place at iHeartRadio Theaters in New York and Los Angeles. The winner will appear at Mysteryland, SFX’s newest U.S. festival taking place on Memorial Day 2014 weekend on the hallowed grounds of Woodstock in New York, and also receive a recording contract with Beatport and a major record label.
  • The creation of a weekly Top 20 Countdown from Beatport, to air on Clear Channel stations nationwide.  With almost 40 million unique users per year, Beatport has become the premier on-line destination for dance music downloads, mixes, live DJ performances and news. Top Clear Channel stations airing the Countdown include Z100/WHTZ FM in New York; KIIS-FM in Los Angeles; 103.5 KISS-FM/WKSC in Chicago; WILD 94.9 FM/KYLD in San Francisco; 106.1 KISS-FM/KHKS in Dallas-Ft. Worth; Hot 99.5/WIHT-FM in Washington D.C.; Q102 Philly/WIOQ-FM in Philadelphia; Power 96.1/WWPW-FM in Atlanta; Evolution 101.7 Boston/WEDX-FM; Channel 95.5/WKQI-FM in Detroit; and Y100/WHYI-FM in Miami-Ft. Lauderdale-Hollywood, among others.
  • The original live event series provides a framework for event creation in the electronic music space, specifically a national EMC event program focused around Halloween 2014.

Both leaders of Clear Channel and SFX appear optimistic about the partnership:

“Partnering with the clear leader in broadcast and digital radio is a key strategic relationship for SFX,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment.  “The framework we have established with Clear Channel, whose stations include KIIS-FM and Z100, brings the electronic music category to a broader audience and delivers on what we believe the young music consumer wants today.  It also allows us to amplify the promotion of DJ/Producers who are the life-blood of our industry.”

“The demand for electronic music continues to increase across all of our platforms at Clear Channel,” said John Sykes, Clear Channel’s President of Entertainment Enterprises.  “This strategic partnership with SFX will give our audiences access to a deeper selection of music content and live events.”

Clear Channel’s 1200 nationwide radio station has had a massive influence on which tracks surface in the pop music industry and this partnership will have a large impact on the EDM community. We would like to hear from you, will this deal benefit the industry or make it more difficult for new artists to gain exposure?