Ubiquitous streaming platform Spotify is constantly analyzing data to better understand its user base and this time around the Swedish company decided to target University students from the top 40 most musical universities in the US. From which school wakes up the earliest to who listens to Hardwell the most, Spotify found and listed interesting tidbits of data that it captured throughout the study.

Here are some observations taken from Spotify’s report:
– In “the city that never sleeps,” listening patterns indicate that NYU students get an hour’s less sleep on average. They also listen to more slowcore and hipster playlists.

– Cornell University listening spikes at 6am and 7am (right). One possibility: its students wake up and exercise before class more than those at other schools.

– University of Colorado Boulder students play our study-oriented Focus playlists the most. They’re also top streamers of Relax.

– Who listens to the happiest songs? it’s Iowa State, followed closely by Virginia Polytechnic Institute and State, University of Minnesota Twin Cities, University of Georgia, and University of Alabama.

– Texas A&M appears to follow fads and trends less than the other schools.

– Northeastern students enjoy metal, jazz, and Christian music, but not juggalos or listening at night.

– Ohio State listens to the most classical.

– Boston EDM duo Timeflies is really popular at Iowa State, relative to other schools. They played a show there in 2012, which appears to have gone well.

– Penn State kids rock out on high-energy music, R&B, punk, and the EDM artist Hardwell way more than the kids at the other schools.

– You can find fans of fast skatepunk music at Purdue.

– Students at the University of Alabama listen to country music at about twice the average rate (right). They also listen more to sleep-themed playlists.

– Speaking of which, Brigham Young goes to bed the earliest and wakes up the earliest, which might have something to do with its midnight visitor curfew (1:30am on Fridays).

– The top Latin music schools are University of Pennsylvania, University of Florida, and University of Minnesota Twin Cities.

– The University of Washington listens to the longest, most instrumental music.

– Peak listening is 4pm across all of the schools.

With these insights, Spotify also listed the top 40 most musical American universities in question. The ranking is based on plays per student subscriber.

  1. California Polytechnic State University
  2. Iowa State University
  3. University Of California Los Angeles
  4. University Of North Texas
  5. University Of Washington
  6. Texas Tech University
  7. Arizona State University
  8. Northeastern University
  9. University Of Arizona
  10. Georgia Institute Of Technology
  11. Miami University
  12. University Of Missouri Columbia
  13. University Of California Berkeley
  14. Cornell University
  15. University Of Wisconsin Madison
  16. University Of Oklahoma
  17. University Of Colorado Boulder
  18. Virginia Polytechnic Institute And State University
  19. Purdue University
  20. Texas A&M University
  21. Ohio State University
  22. University Of Minnesota Twin Cities
  23. University Of Arkansas Fayetteville
  24. Michigan State University
  25. University Of Central Florida
  26. University Of Illinois Urbana Champaign
  27. University Of Virginia
  28. Brigham Young University
  29. University Of Michigan Ann Arbor
  30. University Of Southern California
  31. Pennsylvania State University
  32. University Of Pennsylvania
  33. University Of Florida
  34. University Of Alabama
  35. New York University
  36. Florida State University
  37. Auburn University
  38. Indiana University Bloomington
  39. University Of Texas Austin
  40. University Of Georgia

You can find the whole report on “How Students Listen” here: How Students Listen by Spotify

Image Source: Life In Color