Looks like Christmas came a little late for festival lovers this year, but that just means it’s bigger and better. After seeing huge lineup announcements from Coachella and Governor’s Ball, Bonnaroo threw their hat in the ring in an unconventional way. But would you expect anything less from a festival like Bonnaroo?

On January 13th fans will be able to call in (1-844-ROO-2015) and receive the name of an artist that will be on the Bonnaroo 2015 lineup, and they’re¬†encouraged to share their artist on social media using the hashtag, “#Bonnaroo“. The official Bonnaroo pages will then repost all the official postings and fans will basically get a live feed of the lineup as fans reveal it! Throughout this whole process Bonnaroo will be showing a sneak peak of Skrillex’s upcoming documentary, Skrillex Superjam.

As a fan of Bonnaroo, Skrillex, and creative marketing strategies, this is the best day ever. Be sure to keep your phone lines open on January 13th and help us all reveal the Bonnaroo 2015 lineup!

Image Source: Rukes.com