Every kid dreams of owning their own island. A large swath of land to call your own, surrounded by only the sand, waves, wind and ravers… wait, what?

According to Resident Advisor, “Sound Channel, the UK promoter behind the annual Unknown Festival, has bought a Croatian island.”

However, they don’t so much own it as supplant its infrastructure as a tourist destination. Called Obonjan, Sound Channel wants to turn the island into a destination for international travelers for not just music, but art and culture, as well.

“We’ve been working on this project for three years which has given us time to carefully refine our ideas,” Sound Channel’s Dan Blackledge told Music Week. “Our vision for the island of Obonjan is to regenerate the island and turn it into a truly unique concept, combining art and music, wellness, sustainable living, amazing food and drink and fun and creative accommodation, all on an idyllic island paradise.” Project promoter Kristijan Gržetić added: “Croatia till now is recognised as a destination for families, and this project will put it up there with world trends, as an urban and modern destination.”

Partying on an island isn’t a new concept. But when you have a sole promoter in charge of the festivities, you can expect things to be a bit different.

No word yet on how much tickets will cost, but I doubt they’ll be more than raving inside a glacier.


H/T ResidentAdvisor // MusicWeek