If an era where online ad revenue is a serious market, one company seems to be sticking out for its shady methods. Facebook has been receiving a serious amount of flak for the practices they use for video uploads. In an attempt to become a serious YouTube competitor, Facebook has ruled in favor of profits, leaving many artists behind in their cash-fueled wake.
YouTube has been the unspoken king of online video streaming since its inception back in 2005, and for good reason. The policies YouTube implements benefit the artists, even making it possible to make a living off ad revenue for extremely popular accounts. They use fast-acting services to monitor and block unauthorized content, ensuring that the artist receives an overwhelming majority of his or her rightfully earned views. And because Google owns YouTube now, their search and ranking system are based on Google’s algorithms, resulting in accurate, unbiased search results.
Facebook, on the other hand, is free to control videos however they please and the system is proving to be pretty fu***** flawed; when compared to YouTube it’s an absolute train-wreck. For starters, Facebook keeps 100% of the ad revenue that video traffic generates, so artists won’t see a penny of the money their creative content earned. There’s no streamlined service to remove stolen content, so a large number of artists are losing views and credit to random pages. And worst of all, Facebook allows for minimal reach on embedded videos, leaving room in people’s newfeeds for videos directly uploaded to the site. Videos directly posted to Facebook have the greatest reach, and feature an autoplay function that inflates the play count even more.
Long story short, Facebook is using sketchy practices to generate views, and keeping all of the money earned from these views. There’s a great video below from YouTube user In a Nutshell – Kurzgesagt that explains this entire process in great detail. Check it out below!