Brazil just hit the jackpot.
Ultra Music Festival announced today that they will returning to the South American country for the first time in five years. While their flagship fest has and always will be Miami, Ultra has capitalized on dance music’s permeation into the rest of the world outside of the US & Europe like other major brands ID&T and Insomniac.
Ultra was actually the first of The Big Three to hit Brazil; they’re used to being pioneers as they’ve held an Ultra in 18 other countries since they’re inception in 1999. This year, Ultra hosted their first party in South Africa, and Japan the year before that, but now it’s time to bring it back to one of the world’s most vibrant cities. Both Tomorrowland Brasil and last week’s EDC Brasil were major successes, as South American fans enjoyed all the same headliners that the US markets have over the years. It’s also a major boost to the country’s local DJ scene, who get their big break on one of the world’s largest stages. The last EDC Brazil featured Major Lazer, Diplo, Duck Sauce, Laidback Luke, and Swedish House Mafia.
Brazil will be buzzing next year, as it’s also the home to the Summer Olympic Games, just 2 years after the World Cup. Ultra aims to host the festival in October, but dates and location have yet to be announced.