Coachella’s Welcome Box has always been a source of excitement for attendees of the southern California music festival. From stickers and cardboard pop-ups to trinkets and the wristbands, opening the box has become both a ritual itself and an opportunity for Coachella to outdo themselves with each passing year. This time, they’ve upped the ante once more with an unprecedented Welcome item to be included with each ticket purchase: a simple, virtual reality headset.
Paired with a new Coachella VR app, the headset is intended to enhance the festival experience before, during, and after the event takes place. Featuring a virtual tour of the festival grounds, fans can familiarize themselves with the layout of the festival before ever leaving home. Video previews, 360-degree explorations of photos from previous years and exclusive artist performances are all to be included in the app, giving users an even more detailed experience. Fans can even browse a performance library of artists, allowing them to skip having to browse endlessly through the Internet to find out more about the acts on this year’s line up.
Even more content is expected to roll out as the festival edges nearer, with epic recaps in the works for after the festivities end. The creation of the app is likely a move to more closely compete with the livestream efforts made by festivals like Ultra and Lollapalooza. By allowing attendees to interact with the event’s various multimedia creations, their dedication to the brand is likely to remain longstanding and loyal.