In an extremely short and very to-the-point blog post on Rhapsody’s news vertical, the streaming service announced that “Rhapsody is becoming Napster.”
The post reads, “No changes to your playlists, favorites, albums, and artists. Same music. Same service. Same price. 100% the music you love. Stay tuned!”
Anyone who downloaded musically illegally in the early 2000s was likely quite familiar with Napster, though its longevity is often exaggerated in the nostalgic minds of users like myself; the service was only active between June 1999 and July 2001, a short two years.
After it rebranded as a (legal) online music store years later, Rhapsody acquired it in 2011 from Best Buy.
Now that Rhapsody is looking to rebrand, it could be a signal that the streaming service is falling on hard times and is looking for a boost in publicity to draw in more users of an older, more nostalgic, demographic.