Electric Zoo this year faced criticism leading up to their annual event, with some reports stating that this year’s iteration could determine the future of the brand. Thankfully, the event was a complete success. However, it’s unlikely that anyone could have predicted that Made Event, the promoter behind Electric Zoo, would be making a move to China.

Exclusively revealed on Billboard, Electric Zoo will be making its inaugural move to China this fall on November 12 for a one-day event. The event will be held “in partnership with Asian music service company Kanjian” and is being billed as “Electric Zoo: Countdown Shanghai.”

“Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia,” says Adam Richman, SVP of Made Event-New York and director of Electric Zoo at SFX Entertainment, Inc.

Electric Zoo has previously held additional events in Mexico and Japan.


via Billboard