When Instagram introduced Stories in 2016, it was seen as a direct attack against Snapchat, especially considering Snapchat declined a massive buyout from Facebook in 2013. Instagram Stories currently has approximately 150 million daily users, roughly equivalent to Snapchat’s userbase.
Facebook now wants to crush Snapchat even further, introducing its own dedicated Stories functionality on the Facebook app. Given prominent placement at the top of the app, much like Instagram Stories, Facebook hopes to draw more users away from the app that cultivated a generation of users who share videos with ease.
“The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before,” Facebook said in a statement. “We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.”
Facebook is testing the function in Ireland, but plans to expand to more countries in the coming months.
via Business Insider