After working together on the unexpected hit “Where Are Ü Now” and again on Justin Bieber’s comeback album, Purpose, the Canadian pop star and Skrillex have accumulated a noteworthy collection of hits together. Now, in anticipation of Super Bowl LI, T-Mobile has enlisted the help of Bieber to revisit the evolution of the almighty celebration.
Set to the sound of “Children” produced by Skrillex, BLOOD, Maejor, and Nico Stadi, Justin Bieber goes on to recap how we went from caveman hand slaps, to Terrell Owens’ famous end zone parties. All in all, it’s just one more example of dance music penetrating the mainstream, and it pulls the ad together quite nicely. Of course, the football will be fun to watch, but we’re stoked for the annual influx of edgy advertisements.