The Weeknd has cut ties with H&M after the fashion brand shared a downright tone deaf photo to its website…


“Woke up this morning shocked and embarrassed by this photo,” The Weeknd tweeted out this morning.

“I’m deeply offended and will not be working with @hm anymore…”

The image he was referring to featured a young boy wearing a hoodie that read “Coolest Monkey In The Jungle.” H&M has since swapped out the photo for another one in attempts to sweep the whole ordeal under the carpet, but the screenshot won’t be forgotten.

The Coachella headliner certainly isn’t the only public figure to notice the shameful ad. Perhaps an official statement from H&M is in order. So far, the company’s Twitter account has been silent on the issue.

The Weeknd Cuts Ties With H&M

 

Photo: Kristina Bakrevski