Las Vegas will be adding another notch to it’s ‘party central’ belt after Robert Medina has revealed plans to bring the legendary Rock In Rio all the way over to Sin City.
Medina predicts that the festival will bring 80,000 daily over the four day period and that by 2017 the festival could be extended to an exhausting six days.
However, don’t be donning your fedoras just yet, as SFX has signed a 50% interest deal in this newly formed entity. The company behind Tomorrowland, Mysteryland and Electric Zoo will no doubt provide a heady spin upon Rock In Rio, which has provided an economic impact of $400 million for Rio de Janeiro.
You should expect something wicked coming this way soon:
“It’s bigger in terms of public, in terms of sponsorship, in terms of social media,” Medina said, in comparing Rock in Rio to established U.S. festivals. “Not a little bit bigger, a lot bigger.”