“Fyre Fest paid Kendall Jenner how much for Instagram promotion?”


“$250,000.”

“Oh…”

That conversation sums up everything about Fyre Fest; mainly, why it failed so damn miserably, and how it managed to seduce so many into a ‘Hunger Games’ scenario.

Now, it’s a great idea to use celebrity social media accounts to help promote an event, truly a stellar method that lends itself to serious reach and proper marketing. But it’s a good idea to ensure your event is already organized, staffed, constructed, paid for… you get the idea.

According to VICE’s report, each of those Instagram promotional posts cost Fyre Fest over $20k. Just think, they could have built attendees a proper emergency shelter with that money, maybe a second slice of cheese for their gourmet meal, or even splurged on a fancy headstone with all the trimmings to go along with the grave they’ve dug themselves. However, all the high-profile Insta-support has earned Fyre is a ban from attempting to throw any events in the Bahamas, ever again.

Still, the Fyre Fest team said to Rolling Stone that over 80% of guests would like to attend Fyre Festival 2018. Don’t worry, we’ll still be here next year to report next year’s “luxury event,” wherever it may be.

 

H/T: The Verge | Photo: Nicholas Hunt/Getty Images