With EDM growing more and more every day, corporate ties are becoming more and more a part of our scene. Today we bring you the news that 7UP has announced the launch of their #7X7UP. 7UP will be partnering with 7 festivals and 7 DJs including Tiesto this Spring and Summer. 7UP will provide fans unprecedented access before, during and after the most anticipated dance music festivals of 2014 with totally unique and exclusive content. Check out their promo video below with none other than Tiesto as well as their tumblr!