Last Thursday, we shared news that Kygo was revealing his very own fashion line. No, not a line of artist merch… a fashion line! Few artists can say they’ve done the same, and even fewer are within the realm of electronic music, so whether you like his tunes or not, this is a pretty big deal.

On the website, it is described as a “classic hardware and fashion line,” bridging the gap between music and fashion as only he can.

See it all being unveiled live now.