The CEO of Suno, Mikey Shulman, has sparked conversation across the music industry after comparing AI music platforms to the “Ozempic of the music industry,” suggesting their impact is already far more widespread than it may appear on the surface. “We’ve become the Ozempic of the music industry,” Schulman shares with Forbes “It’s like everybody’s on it and nobody wants to talk about it.”
Shulman’s comment comes as Suno continues its rapid rise in the AI music space, with the company reportedly closing in on a valuation nearing $5 billion. As AI tools become more accessible, they are increasingly influencing how music is created, experimented with, and shared across both professional and emerging scenes.
Rather than positioning AI-generated music as a niche curiosity, the comparison points to a quieter shift already taking place within the industry. The implication is that, much like the reference suggests, adoption is happening subtly but at scale, woven into creative workflows rather than sitting outside them. 
Suno lets users create full songs including lyrics, vocals, and instrumentals from simple text prompts. Since its public launch in 2023, the platform has reportedly attracted over 100 million users, with more than 2 million subscribing to paid plans, according to Shulman earlier this year. At its current scale, users are generating around 7 million tracks per day, meaning the platform produces in roughly two weeks the equivalent amount of music found in Spotify’s entire catalogue.
A recent economic study by CISAC and PMP Strategy, with input from Deezer, warns that nearly a quarter of musicians’ revenues could be at risk from generative AI. The report estimates this could translate into losses of up to $4.6 billion by 2028. Deezer warned that AI represents a “colossal challenge” for the music creation sector, underscoring the scale of disruption, highlighting the growing concerns around how rapidly the technology is reshaping the industry.
Meanwhile, Spotify has begun rolling out a “Verified” badge aimed at helping listeners distinguish between human-made and AI-generated music. But Shulman’s vision appears to push in the opposite direction suggesting a future where that separation no longer exists at all. Deezer described AI as posing a “colossal” and potentially “critical” challenge for the wider music creation ecosystem, highlighting growing concerns around how rapidly the technology is reshaping the industry.
As the conversation around AI and creativity continues to grow, especially within electronic music circles, platforms like Suno are sitting at the centre of a fast-evolving debate about authorship, innovation, and what it means to “make” music in 2026.
