Almand is a talented young producer signed to ICONS, sister label to PRMD – the label founded by Avicii’s old manager no less which should speak to the depth of their A&Ring talent. Almand’s last single “Ride” with vocalist Tima Dee dropped on Friday and today the official music video was released.
The video features Almand in two main scenarios – once as a cowboy and another as a fashionable smartly-dressed city guy. In both scenarios he faces up against a comically represented ‘Bad Guy’ that might remind you of a DJ. The video then shifts to focus more on Almand the cowboy and spirals into a comedic, yet absurd, interpretation of the song’s main lyrics ‘to just ride.’