Marian Goodell, CEO of Burning Man announced that the iconic festival made a significant loss after ticket sales from the 2024 installment were at an all-time low.
The festival lost over $5.7 million, with a $3.7 million loss from main ticket sales and vehicle passes. Burning Man are now pleading with supporters from all over the globe to make donations of $20 a month. Marian has also stated that an increase in ticket prices will be unavoidable for the 2025 edition.
In a blog entry posted on The Burning Man Journal on 22 October, Marian states: “the big revenue shortfall causing today’s cash crunch is primarily from 2024 Black Rock City higher-priced tickets not selling as planned.” She goes on to explain; “This $5.7M shortfall, combined with a $3M dip in receipts from main-sale tickets and vehicle passes, means that our year-end charitable donation target has essentially doubled to nearly $20M. This needs to happen before 2025 ticket sales and our annual revenue cycle begins in January.” 
In a more recent blog entry posted on 31 October, she acknowledges Burning Man as a cultural institution that should be preserved for future generations. Marian shares; “now is the time to ensure that Burning Man can persist into the future — not just as an annual event in the desert, but as a cultural institution that will be here decades from now, empowering future generations to reimagine the world they live in.”
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