About a month ago, DJ and producer Kaskade was one of the first few people to experience the wrath of Soundcloud’s recent wave of copyright strikes. In a matter of a couple of days, Kaskade was bombarded with copyright claims from Soundcloud via email, resulting in the removal of over 70% of the music from his page.
In an email conversation between Soundcloud and DJ Brainz, a podcaster, Sub.FM DJ, and owner of the UK garage forum Slick N Fresh, the reason behind the recent wave of copyright claims and account strikes became evident. According to the Soundcloud employee appearing in the emails below, Soundcloud has handed over a lot of power to Universal Music Group. UMG, which is the largest music corporation in the world, now has the ability remove songs, flag accounts, and even completely terminate them on behalf of Soundcloud.
Is Soundcloud turning into YouTube? Because it certainly looks like it. Huge corporations like Universal will continue to thrive on the platform, unaffected by their policy changes, whilst smaller, more independent artists will have their accounts deemed useless. So will all artists be forced to migrate to their own music platforms like Deadmau5 and Kaskade? Maybe. The problem, however, is that no small artist could ever possibly have the resources to be that independent.