Steve Aoki is the latest DJ-producer to take legal action against Wunderground, a music satire site, after the site put up a crowdfunding campaign that included a shirt that poked fun at Aoki as a DJ (above).
Aoki’s legal team threatened to sue the site over the shirts by sending CEO of Wunderground Mikey Maguire a cease-and-desist letter, which demanded that Maguire stop all sales for the shirt in question, destroy the shirts and provide evidence of doing so, provide all sales data from the shirt sales, and “take any and all other necessary or appropriate steps to eliminate further violations” of Aoki’s rights.
“We’ve done some articles on Steve in the past and he hasn’t responded too well to them… The last thing I expected was for him to give us this. I thought he would leave it alone, and not add fuel to the fire,” says Maguire in a quote to Billboard.
Wunderground has seen legal threats from David Guetta and Calvin Harris in the past. This time, Maguire publicly posted a reply on Wunderground in true satirical fashion to address each demand of the cease-and-desist, stressing that Aoki and his legal team have no grounds in suing him over a t-shirt that never existed.
The highly publicized “beef” between Wunderground and Aoki may only help bring more attention to the artist, as it coincides with his Neon Future album release and his feature on the latest Jimmy Kimmel Live segment.