Sebastian Ingrosso & Axwell have been partners in crime for a good part of both of their careers, both as Axwell Λ Ingrosso and as the inimitable Swedish House Mafia. Alesso has been around for a while, as well, and finally the three have a chance to collaborate on a new project. Except it’s not music…
The three have begun a new venture according to crowdfunding site WeFunder. It appears that the trio wants to begin selling frozen, alcoholic popsicles at festivals around the world. They claim to have already sold 250,000 units in Sweden, Denmark, and Cyprus in their first three months. Their goal is to raise at least $50,000 in capital to expand the business internationally in “bars, restaurants, hotels and retail stores.”
The popsicles currently come in four different flavors: Daiquiri, Pina Colada, Mojito, and Margarita.
Find more info here.