In August this year, Beatport added three new genres to its platform: Leftfield Bass, Trap/Future Bass, and Garage/Bassline/Grime. Today, it has announced the addition of its new Afro House genre.
The genre isn’t one that is talked about very much in the mainstream, but its presence in the underground is well established by the likes of Innervisions flag-bearers Dixon and Henrik Schwarz, as well as South African house heroes including Black Coffee and Culoe De Song.
Beatport Chief Product Officer Terry Weerasinghe says, “As a Board Member of Bridges For Music, I’ve been lucky to witness first-hand South Africa’s incredible passion for house music. I haven’t seen a place in the world where house music is such a central element of everyday life. Visiting vineyard events, I was stunned to see entire families, from grandparents to small children, enjoying a braai (BBQ) and partying to great music – and they all knew the songs!”
Weerasinghe adds, “The Afro House sound is now stronger than ever on dancefloors around the world. We’ve focused this year on building the best possible store experience for DJs, which makes it the right time to add this thriving genre to Beatport. In order to do it right, we’ve collaborated closely with the labels and artists at the forefront of the movement. Our dedicated team will curate the best Afro House tracks every week, and spotlight the artists you need to know about.”
Explore Afro House on Beatport here.