It sounds like Apple‘s insanely expensive HomePod just couldn’t live up to the hype, as the company has reportedly pulled the plug on the product. Although Apple promised a cutting-edge, competitive smart speaker, Amazon Echo and Google Home have already taken over.
“We want to reinvent home music.” – Apple CEO, Tim Cook
That was the goal as Apple dove headfirst into the smart speaker market.
Perhaps it was the $350 price tag that just didn’t catch on with music fans. After all, the Amazon Echo and Google Home retail for $100 and $129, respectively. Although iPhone users have an ongoing relationship with Siri, bringing her into the home is expensive af.