KFC played a set at Ultra Music Festival yesterday and DJs are sounding off about it.
Days ago, KFC took to Twitter to announce that DJ Colonel Sanders would take the stage — not just any stage mind you, but the Main Stage — at Ultra Miami. Here’s what the brand wrote:
One thing a lot of people don’t know about me is that I have been a huge fan of electronic music for the last few days, and I can’t wait to show off the DJ skills I’ve developed in that time. SEE ME LIVE AT ULTRA on 3/29!
From the beginning, this entire stunt has been pretty cheesy. Even yesterday’s headliner, Marshmello called KFC’s set “lame.” The main argument against DJ Colonel Sanders amongst popular DJs is the fact that there are plenty up-and-coming artists deserving of the spot. And, they’re absolutely right.
Various DJs describe the “Ultra Fast Food Festival” stunt as a “rip on rave culture,” “Disneyland corporate level shit,” and just flat out “tacky.” Extra crispy or not — for many in the industry, this is hard to stomach.
Colonel Sanders @ Ultra Music Festival [Full Set]
So, Colonel Sanders set at Ultra Music Festival was… interesting 🤔
Posted by Your EDM on Friday, March 29, 2019
See some of the conversation below and let us know what you think…
DJs React To KFC’s Ultra Set
Sorry bro we did the edm chicken thing before you
— habstrakt (@habstrakt) March 30, 2019
This @kfc colonel sanders Djing at @ultra is lame. I can think of a lot of other artists that actually deserve to be on that stage instead.
— marshmello (@marshmellomusic) March 29, 2019
this made me feel so awkward watching :/// wtf is this cringe. Ur right. There are some of the most amazing up and coming artists who should be seen and who deserve to be seen. Yuk.
— ALISON WONDERLAND (@awonderland) March 30, 2019
Nah. It’s tacky. They could have found a better way that doesn’t cheapen what we do
— ALISON WONDERLAND (@awonderland) March 30, 2019
If you think the KFC thing is any different than the way most everything works in the music industry now.. well I’ve got news for you….
— Hunter Siegel ;( (@HunterSiegel) March 30, 2019
And for dessert…a single marshmello…cheapskates
— SHAUN FRANK (@Shaun_Frank) March 30, 2019
Curious as to what people think about this… any thoughts anyone might want to share here? pic.twitter.com/8faj4diE1i
— Kaskade (@kaskade) March 30, 2019
Pump the breaks bruh. We got the Chicken and EDM thing on lock.
— Porn and Chicken 👉🏾 🔥 “Get Back” Out (@pornNchicken) March 30, 2019
kfc & ultra woulda gotten way less heat (and more success) if they just made a helmet that looked like a piece of fried chicken and named the dj “fryd chiken”
this method has been tested & works already. sending colonel sanders was too ballsy.
— josh pan (@joshpan) March 30, 2019
Yeah I get it Dj Colonel Sanders had the best set at ultra I’ll admit it but it doesn’t change the fact that my family found a cockroach in our KFC order when I was 7
— Deathloadz🔜RAMPAGE (@Dubloadz) March 30, 2019
Just because people are talking about your product doesn't make it any better! KFC still selling your ass a three day old fried thigh.
— 𝐙𝐎𝐌𝐁𝐎𝐘 (@Zomboy) March 30, 2019
The biggest thing I’ve heard about WMC is KFC lifestyle branding stunt, fascinates me where the line is drawn for people’s outrage. It’s inconsistent. But when it comes to music I’ve found… most people aren’t as smart as you’d hope -but they also aren’t as stupid as you think
— ЖTИ (@killthenoise) March 30, 2019
This KFC ultra thing is so weird but low-key proves that if you have money and a mask, you too can be a superstar DJ 🤣
— Modestep (@Modestep) March 30, 2019
i heard a Crispy Chicken Wing produced it. sent it to Mashed Potatoes for mastering though
— Ruely🌱 (@ruelytunes) March 30, 2019
I’ve been predicting an actual DJ like this that does full sets and has a personality being accepted as a festival headliner for awhile now. I don’t mean a corporate sponsor thing like KFC, I mean a digital character instead of a dj. Like the next evolution of masked/helmet DJs
— Golf Clap (@golfclapdet) March 30, 2019
.@kfc collab bro?
— Dimitri Vangelis (@DimitriVangelis) March 30, 2019
So if you were wondering what that @KFC set on the @Ultra main stage was all about, watch here: https://t.co/7MZANb17Is pic.twitter.com/f5C2V2YpVi
— Your EDM (@YourEDM) March 29, 2019