Live Nation Entertainment just got even bigger.
The company has acquired David Grutman‘s Groot Hospitality, along with it’s leading entertainment and hospitality brands based in high-energy, high-impact environments that offer elevated experiences for guests.
Groot Hospitality includes LIV (2009), Story (2012), Komodo (2015), Swan & Bar Bevy with Pharrell Williams (2018) and Papi Steak (2019). Not only that, it’s set to expand in Miami, Las Vegas, Dallas and Dubai with 11 new projects within the next two years.
“Entertainment is the DNA of Groot Hospitality, so it was a natural fit for us to join the leading live entertainment company,” says Grutman. “Live Nation shares my passion for creating once in a lifetime experiences and together we will grow our portfolio worldwide while pushing the limits of fans’ expectations.”
Learn more via the Groot Hospitality website here.