Calvin Harris has taken on a new role unrelated to music. He is now the Chief Officer at UK health and wellness tech brand Healf. The organisation was founded in 2020 by brothers Max Clarke and Lestat McCree, and now boasts more than 550,000 regular customers.
In his new position, Calvin will play a key role in shaping Healf’s wellbeing philosophy, product curation and wider cultural presence. The appointment marks a notable crossover between the music and wellness industries, as the global superstar lends his influence to the brand’s long-term vision.
Calvin will also feature in a new advertising campaign for Healf alongside supermodel Claudia Schiffer. Claudia is an investor in the company, as well as an ambassador for its Women’s Health & Longevity campaign.
On Instagram Calvin shared excitedly; “I’ve learned that what keeps me feeling good changes all the time…depending on the day, the tour, the studio, everything. Healf gets that. They’re not trying to tell you how to live…they’re helping you find what works for you. That’s why stepping in as Chief Wellbeing Officer made sense, their whole approach feels real, grounded and genuinely helpful!!”