OneBeat, teaming up with Microsoft, has announced that it will be launching OneBeat Labs, a project to help corporations understand how to cater to the electronic movement. OneBeat hopes that OneBeat Labs will help brands understand how to tap in to EDMs billion dollar market. Mikhail Lapushner, CEO of OneBeat, had this to say:
OneBeat is at the head of a revolution in the EDM space, changing the way this multi-billion dollar movement is presented and connected to fans. Trends this powerful are incredible when harnessed effectively…With OneBeat Labs, we’re creating an informative and fun experience that will demystify the space and help participants understand how to leverage EDM to help drive the relevance and preference for the brands they represent.
OneBeat Labs will be launched at Microsoft’s NewFronts event on Monday, April 29.