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Home EDM News

OneBeat & Microsoft Partner to Help Corporations Understand EDM

by Jacob Marmor
April 20, 2013
in EDM News
OneBeat & Microsoft Partner to Help Corporations Understand EDM

OneBeat, teaming up with Microsoft, has announced that it will be launching OneBeat Labs, a project to help corporations understand how to cater to the electronic movement. OneBeat hopes that OneBeat Labs will help brands understand how to tap in to EDMs billion dollar market. Mikhail Lapushner, CEO of OneBeat, had this to say:

OneBeat is at the head of a revolution in the EDM space, changing the way this multi-billion dollar movement is presented and connected to fans. Trends this powerful are incredible when harnessed effectively…With OneBeat Labs, we’re creating an informative and fun experience that will demystify the space and help participants understand how to leverage EDM to help drive the relevance and preference for the brands they represent.

OneBeat Labs will be launched at Microsoft’s NewFronts event on Monday, April 29.

Tags: microsoftonebeatonebeat labs
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Jacob Marmor

Jacob Marmor

Editor-in-Chief. I am a student Ithaca College in central New York and hail from Northampton, Massachusetts. If you have some feedback, want to talk music or just want to say hi you can get in touch with me at jmmarmor@youredm.com. Also, you can follow me on twitter at @Jacob_YourEDM.

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Comments 1

  1. Andrew Parsons says:
    10 years ago

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