In the wake of the release of his debut album, TRUE, Avicii has wasted absolutely no time taking the next step to further his dominance in not only EDM but the entire pop-culture scene. Yesterday, Avicii sealed the deal on a long-term extension to his co-publishing contract with Sony/ATV Music Publishing. The extension covers his entire catalogue, including “Levels” and the entirety of his debut album.
Since originally signing with EMI Music Publishing (administrated by Sony/ATV) Avicii has continued to expand his footprint in epic proportions whether through his musical productions or his imprint with Ralph Lauren. Hate him or love him, when it comes to selling his brand, Avicii is among the best in the business. #TRUE