Less tables, more floor
That seems to be the emerging theme amongst New York’s most prominent nightclubs today. Marquee’s relaunch in January highlighted an industrial reconstruction that encourages dancing and movement from patrons, as opposed to creepy Wall Street benefactors sitting in an elevated perch playing ‘red-tailed hawk’ and flashing five-hundred dollar fifths of Absolut.
Yes, the latter of the two is still present but now anyone who purchases a ticket to see the performing artist has guaranteed entry into the event, separate from those waiting in line for general club access. Score.
“The first time around, Marquee was geared strictly toward the celebrity crowd and the people who were too cool for school, now it’s more of a hybrid where fans can be in the space with the VIPs.” -Marquee co-owner Jonathan Schwartz
Output, the newest venue in Williamsburg is taking the notion a step further and not even offering upscale luxuries such as bottle service.
“Output is open to anyone, but is not for everyone. Output welcomes individuals who value the communal experience of music over cameras and bottle service.” -via the FAQ section on the site
A testament to the continued expansion of dance music, nightclub owners and executives are recognizing the profitability of simply booking a popular artist, and creating a positive, inviting atmosphere for individuals of all socio-economic-standings.
Here’s to real DANCE clubs.