Tomorrow August 11th, after years in the making, Mat Zo is set to launch his very own record label Mad Zoo. Although there are some artists who are known for giving their music out for free (cough cough Pretty Lights), Mat Zo’s innovation shines through with his new label, where every release will be up for free download on his Soundcloud for the entire first week of being dropped. With all of the labels sprouting up, Mat Zo’s reasons are clear and intentional: He wants a fast way to give free music in an established label infrastructure.

“I’ve always wanted a quicker outlet for my music, so awhile ago I decided to release some of my music for free on Soundcloud. The only problem with this is if I want to license the track out, or even put the track on YouTube, there has to be a label structure around it. The plans for Mad Zoo had been underway for years, so I decided to use the venture as a new way for me to release music quickly, yet still have infrastructure around it.  I will still continue to work with other labels in the conventional way.” – Mat Zo

The first release set for Mad Zoo is the Up Down Left Right EP, which will feature Mat Zo & The Knocks‘ funky collab Get Down 2 Get Upand a new electro tune Left to Right.

source: EDMtunes