Ubiquitous streaming platform Spotify is constantly analyzing data to better understand its user base and this time around the Swedish company decided to target University students from the top 40 most musical universities in the US. From which school wakes up the earliest to who listens to Hardwell the most, Spotify found and listed interesting tidbits of data that it captured throughout the study.
Here are some observations taken from Spotify’s report:
– In “the city that never sleeps,” listening patterns indicate that NYU students get an hour’s less sleep on average. They also listen to more slowcore and hipster playlists.
– Cornell University listening spikes at 6am and 7am (right). One possibility: its students wake up and exercise before class more than those at other schools.
– University of Colorado Boulder students play our study-oriented Focus playlists the most. They’re also top streamers of Relax.
– Who listens to the happiest songs? it’s Iowa State, followed closely by Virginia Polytechnic Institute and State, University of Minnesota Twin Cities, University of Georgia, and University of Alabama.
– Texas A&M appears to follow fads and trends less than the other schools.
– Northeastern students enjoy metal, jazz, and Christian music, but not juggalos or listening at night.
– Ohio State listens to the most classical.
– Boston EDM duo Timeflies is really popular at Iowa State, relative to other schools. They played a show there in 2012, which appears to have gone well.
– Penn State kids rock out on high-energy music, R&B, punk, and the EDM artist Hardwell way more than the kids at the other schools.
– You can find fans of fast skatepunk music at Purdue.
– Students at the University of Alabama listen to country music at about twice the average rate (right). They also listen more to sleep-themed playlists.
– Speaking of which, Brigham Young goes to bed the earliest and wakes up the earliest, which might have something to do with its midnight visitor curfew (1:30am on Fridays).
– The top Latin music schools are University of Pennsylvania, University of Florida, and University of Minnesota Twin Cities.
– The University of Washington listens to the longest, most instrumental music.
– Peak listening is 4pm across all of the schools.
With these insights, Spotify also listed the top 40 most musical American universities in question. The ranking is based on plays per student subscriber.
- California Polytechnic State University
- Iowa State University
- University Of California Los Angeles
- University Of North Texas
- University Of Washington
- Texas Tech University
- Arizona State University
- Northeastern University
- University Of Arizona
- Georgia Institute Of Technology
- Miami University
- University Of Missouri Columbia
- University Of California Berkeley
- Cornell University
- University Of Wisconsin Madison
- University Of Oklahoma
- University Of Colorado Boulder
- Virginia Polytechnic Institute And State University
- Purdue University
- Texas A&M University
- Ohio State University
- University Of Minnesota Twin Cities
- University Of Arkansas Fayetteville
- Michigan State University
- University Of Central Florida
- University Of Illinois Urbana Champaign
- University Of Virginia
- Brigham Young University
- University Of Michigan Ann Arbor
- University Of Southern California
- Pennsylvania State University
- University Of Pennsylvania
- University Of Florida
- University Of Alabama
- New York University
- Florida State University
- Auburn University
- Indiana University Bloomington
- University Of Texas Austin
- University Of Georgia
You can find the whole report on “How Students Listen” here: How Students Listen by Spotify
Image Source: Life In Color