On Monday, July 10, The Monster Energy Up & Up Festival issued a call-to-action to students at all colleges in the U.S. with an opportunity to compete for a concert with multi-platinum producer Alan Walker.


“We’re bringing Alan Walker to the four colleges who pre-purchase the most tickets in 48 hours,” says Up & Up Festival Co-Creator, Steven Ljubicic. “We cover the major cost expenditures for the schools who most demand him – talent fees, riders, production and security costs. How’s that for a value proposition!? Colleges are usually paying a premium for internationally known artists to perform at their college town.

“This is a real treat for college students to see an international artist who’s not on the typical college-round-about-take.”

Alan Walker is, of course, the Norwegian DJ who blew up following the release of his song “Faded” back in 2015. Since then, he’s been on a roll with a series of singles that have all performed exceptionally well, and a fanbase that is incredibly devoted. Even despite recent controversy regarding his production method, Walker fans continue to support him through and through.

“I’m looking forward to performing on the The Monster Energy Up & Up Festival this year,” says Alan Walker. “I really like the concept behind it, and it’s going to be fun to follow the contest and see the engagement from students who want to bring the show to their campus. Excited to see who will end up on top!”