Snapchat has lost close to $1 billion in value since Rihanna called out the social media platform for making light of domestic violence.

Rih Rih put the app on blast after it ran a rather disturbing ad campaign that poked fun of her domestic violence dispute with former boyfriend Chris Brown. The “Would You Rather?” sequence straight up asked users if they would rather “Slap Rihanna” or “Punch Chris Brown.”

Her words that followed reportedly put an $800 million ding in Snap’s market value, as stocks took a sharp hit…

Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them… but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down! Shame on you. Throw the whole app-oligy away. 

As Fader points out, Rihanna gave everyone fair warning back in 2012.

The power of Rihanna.


Sources: Fader, CNN Tech