Social media platforms like Facebook may still dominate, but Instagram is claiming hold. According to a TechCrunch report, Instagram now has 1 billion monthly active users. Even better news? Instagram has launched an IGTV app for longer video recording.


Instagram’s IGTV app allows users to record up to hour-long videos. The videos are in vertical format and can be in 4k quality. Users can post their videos directly to their profile as wll. IGTV is an extension of Instagram’s current video and Stories capabilities. Users previously could only post up to 60 second videos on their feed and up to 15 seconds clips on their Stories. But with IGTV, Instagram competes with YouTube and other video platforms.

Instagram’s growth follows Facebook, which currently sits at 2.196 billion monthly users. Instagram also dwarfs Snapchat, which only has 191 million active users. Snapchat’s recent changes have alienated many of its users, and Instagram’s new features clearly appeal to them. Instagram’s growth is even more impressive when considering it grew from 800 million monthly users last September. In less than a year, it gained 200 million more monthly users.

If IGTV proves successful, Instagram can grow even more in the future. Keep your eyes peeled.

 

H/T: TechCrunch