After reports earlier this month, Instagram has officially launched its long-form sister app IGTV. According to a blog post from Instagram, IGTV is meant to be poised as the future of media and video consumption. With more and more media being viewed through phones, videos on the platform will be shown in full screen, vertical orientation by default.


IGTV will also source content directly from your normal Instagram account, showing you videos from the influencers and content creators that you interact with the most.

That being said, browsing and searching for content seems intuitive and easy. Videos on IGTV can be up to an hour long.

IGTV will be rolling out globally over the next few weeks on iOS and Android. Check out the trailer below.

Welcome to IGTV

From our CEO Kevin Systrom (instagram.com/kevin)“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (instagram.com/laurdiy) posting her newest project to King Bach (instagram.com/kingbach) sharing his latest comedy skit. sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.We've made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.”IGTV will be rolling out globally over the next few weeks on iOS and Android.

Posted by Instagram on Wednesday, June 20, 2018