Sometimes, all an artist needs to break through is one lucky moment. For Alex Lustig, that moment came this past weekend when his song “Under Pressure” was used in a video featuring viral global stars BTS.
BTS have easily become one of the biggest artists of 2018, with a social media presence that is as explosive as it is influential. According to Lustig’s management, following the posting of the video below, his Twitter followers tripled, Instagram followers doubled, and the SoundCloud plays on the track doubled all in the first day.
While it’s important to let your craft do the talking most times, this kind of exposure certainly doesn’t hurt.
Check out “Under Pressure” and the video below, which already has 4 million views in 3 days.
A cool thing to note is it’s not only a video featuring BTS, it’s actually a video completely edited and crafted by the youngest member of the group, Jungkook. (He’s the guy in the bucket hat with the cloth at the end, probably had one of their professional videographers film that part.) So he chose the music himself!