Spotify announced in its latest earnings report, for the first quarter of the year, that the streaming service now officially has 100 million paid subscribers worldwide. This is up 32% from year-on-year, with total monthly active users now numbering 217 million.
However, differing from Apple Music, many of these subscribers are the result of promotions from Spotify, sometimes offering a premium subscription for as little as $1/month. Other promotions with Google Home Mini and Hulu bolstered their numbers, as well.
You can find current deals and offers from Spotify here.