SFX Purchases Major Stake in Tomorrowland, Mysteryland, Sensation After Beatport Purchase

SFX Entertainment, headed up by Robert Sillerman, has purchased 75% of ID&T, the company that puts on Sensation, Tomorrowland and Mysteryland. In the deal ID&T is valued at $130 million. The deal is worth $97.5 million in cash and stock. This now puts Sillerman and his SFX Entertainment group in charge of Disco Donnie Presents, Life in Color, Opium Group, although that purchase may have fallen through (owners of: Mansion Nightclub, Cameo Nightclub, Louis-Bar Lounge, SET Nightclub, Mokai Lounge, Opium Hard Rock), MMG (owners of Arkadia, Liv, Story) and Beatport. Now add Tomorowland, Mysteryland and Sensation to that list. The clubs, the festivals and the music have all fallen into the lap of SFX Entertainment. Sillerman stated “It also gives us the global footprint to begin creating the worldwide community of dance fans.”

Sillerman also stated:

“This is a hugely significant and strategically important acquisition for SFX. With ID&T, SFX has an immediate global footprint in more than 20 markets worldwide. ID&T productions are known for being of the highest quality and for producing maximum entertainment for their fans. Their exceptional team has developed amazing dance music brands with tremendous global reach.”

Duncan Stutterheim, CEO of ID&T, said in response:

“We welcome becoming part of the SFX family, where we will be at the heart of the most important platform in the space. Having watched the dance music scene grow over the last 20 years, we are excited that it’s now becoming a truly global phenomenon. The cooperation with SFX in our North American joint venture works perfectly. With this extended deal, we hope to take the ID&T brands we have launched to new global heights.”