UPDATE: Amy Thomson has informed us that she was originally misquoted by Dancing Astronaut. We apologize for overly trusting another source.
Amy Thomson is an EDM power that says what is on her mind, and does not hold back. After managing Swedish House Mafia to great heights, the British manager established herself as an electronic music powerhouse. She was recently at IMS Engage in LA and sat alongside Troy Carter, the manager of Lady Gaga. Thomson, per the usual, was not going to beat around the bush; “Do you think the way America has grabbed electronic music will actually kill it? Because I do”, she asked Carter. Thomson feels that her own clients, Swedish House Mafia, selling out Madison Square garden began to turn Electronic Music:
It attracted a lot of people to the table and I wasn’t really comfortable with that. I worry that by doing that it’s attracting all these millionaires, billionaires, trillionaires coming in and all I can think about are the kids who must think that’s shit. They must think, I don’t want to go to a business conference, I want to go to a fucking rave.
She also emphasized the saturation of electronic music:
The saturation worries me. But who backs down? Which promoter stops? There’s a huge demand, it’s being supplied currently, but at what point do kids get sick of it, and whose fault will that be? I’m as guilty as anyone else.
I applaud Thomson for being extremely honest and I’m happy to see a dance music power standing up to express their opinions. I think this is something we need to think about and address as a community. The electronic music push is happening at such an alarming rate that there’s bound to be a tipping point, the dam will overflow. We need to ask ourselves at what point does it become too much? When is the push pushing too hard?
Why is America in question? Because we have the never-ending need to be bigger and better. We have the need to take everything we love and put it on a pedestal. It is great that we are beginning to love dance music so much in America but we must be careful. As dance music gets more popular we must be sure not to lose sight of the music’s meaning. It is about the community, about dancing, about the four on the floor beat thumping in sync with our hearts, not about money. Yes it is an unfortunate reality that it will always be about the money but there must be a balance. I fear that this is a balance that we are slowly but surely losing sight of; tipping ever so slowly in favor of monetary value. We must remember the pioneers that braved low pay, long hours in the club, and no limelight whatsoever so that dance music could rise to where it is today. Where is that passion now? No money can buy what the true artists and DJs bring to the table, and no money can buy true fans or true community. I plead with you, the dance music community, don’t let this passion slip into the abyss of financial benefits.