Like a lot of musicians try to do these days, Nick Boundy’s (aka M4SONIC) journey started on YouTube. A la Madeon, M4SONIC (pronounced M-4-Sonic) takes to the Novation Launchpad and takes pieces of different tracks to create a whole other something. You could call it a mash-up, but it just wouldn’t do it justice.
At just 22 years old, and only 18 months after his original YouTube video, the Australian-native M4SONIC has signed a multi-album record deal with Sony Music Entertainment and Ultra Music.
Boundy’s path is an interesting one. Getting support early on from Norwegian producers Stargate, Boundy was flown into Los Angeles to work in a studio for the first time. He produced a track and left is with Stargate, and that track went on to be one of the most viral videos on 2013, “What Does The Fox Say?” by Ylvis.
After returning to Australia, Boundy was approached by SOL Republic and was asked to join the team as a “Savior of Sound”. For the second time in a matter of months, M4SONIC found himself back stateside, playing a live performance at a private launch party for the new Motorola MOTO X phone and their SOL deck wireless speaker, supporting Kaskade.
It is at this point that I should mention that M4SONIC is absolutely gorgeous. But that’s beside the point really… The story from then on was history. He toured along side Calvin Harris, David Guetta and Zedd, and has only played 12 live shows to date.
Of his success, Boundy says, “YouTube is the most important outlet for me to get the message out about how this music is made visually. Without YouTube, I would be still be making music for myself in my bedroom.”
We’re excited to see what kind of music we’re gonna see from this new talent when he’s creating more of his own original productions.