Jimmy Kimmel Trolls SXSW With “Lie Witness News”

Jimmy Kimmel introduced the world to “Lie Witness News” last year at Coachella, this year the troll-king brought it to Austin for SXSW.

I won’t ruin any of the names used this year because they are pretty hilarious. The Kimmel team executed the prank perfectly, showing just how many people will jump on an imaginary bandwagon before looking a little clueless (pun intended).

Check out the video below and let us know which imaginary acts you thought were the most humorous.