Steve Angello has long been an iconic name in dance music. Steve’s influence in both his personal career and with Swedish House Mafia has reached all corners of the globe and now is a staple brand in electronic music. Whether you enjoy his music or not, his insights into the growth and boom of the industry is undeniable as he was at the front of the EDM boom that swept North America a few years ago.
In a 1 on 1 chat with Pete Tong, Steve Angello discusses the differences of the European, American and Asia-Pacific markets and how each scene requires different marketing and music to find success. While Asia-Pacific is the topic of the conversation, Steve and Pete talk about how Swedish House Mafia came to fruition and why their brand became such an international sensation. When commenting on the Asian market, Steve stated:
“I think a lot of people are afraid to come to the region and do shows, but from experience, I think this has the biggest potential in the world ” –Steve Angello
With the Asia-Pacific market just starting to take off, it is obvious that EDM’s global takeover is still healthy and underway. Check out the intimate interview below:
Photo Credit: Rukes