With the recent news that the government is reviewing and revising national copyright laws, music activism could not be reaching its peak at a more appropriate time. The Grammy’s yesterday were a reminder of the state of music as a whole, and it is imperative that newer generations of artists have their voice heard, lest the old guard remain in power indefinitely.
As such, The Recording Academy, a non-profit membership organization representing songwriters, performers and studio professionals, has helped to establish the GRAMMY Creators Alliance. According to Jennifer Hudson, one of the winners last night, the Alliance will serve as a consultation entity for government policy makers as it applies to music and art.
“Tonight, we are proud to launch the GRAMMY Creators Alliance, a coalition of many artists — some of whom you see right here at the GRAMMYs. Together, we will advise those who make policy in music and in government so that our next generation of creators are able to make tomorrow’s music as great as tonight’s.”
The other members of the Alliance are as follows:
- Adam Levine
- Alicia Keys
- Dr. Luke
- Jimmy Jam
- Kenny “Babyface” Edmonds
- Lady Antebellum
- Ryan Tedder
- Steven Tyler
It’s a good mix of the who’s who in the music world, with deadmau5, another nominee last night, being the sole representative of electronic music.
It’s hard to say what effect, if any, this coalition will have on actual music policy. They’re reportedly being “advised by a Managers Think Tank consisting of some of the nation’s leading representatives of music creators,” so I don’t even know if they’re putting their own ideas forward in the first place. Joel certainly wouldn’t be the type to follow someone else’s lead, though I could certainly see the others becoming the mouthpiece of a “managers think tank.”