When deadmau5 raced in the Gumball 3000 last year, it stirred up a lot of media coverage. And why shouldn’t it? You’ve got all the right ingredients:
- Fast cars
- Lovable Twitter douche
- Plenty of corporate sponsorship
- Loud music
If you’re a millennial, this is like media crack to you. So what do you do to make the next year even better? (Read: even more media-ready.) Put Diplo on the list, too.
Celebrities are increasingly on the annual roster, making this spectator sport all the more engaging. This year will feature multiple musicians and sports icons, including Tony Hawk and Bun B. The trek begins in Stockholm and ends in Vegas, concluding in two days of massive music and entertainment. 
Check out Gumball 3000’s website for a full list of sponsors, racers, and more.
Deadmau5 has already outfitted his “Meowclaren” with a Vegas-ready paint job.
https://instagram.com/p/2AMOjgOx1c/
H/T EDM.com
