Snapchat, now Snap Inc., has just made their Spectacles available online. Previously, the devices were exclusively sold at randomly placed Snapbots, essentially posh vending machines.

Now, you don’t have to stand in line for hours to grab a pair, just head to and select your color of choice. This maneuver comes just weeks before Snap’s initial public offering on NASDAQ, doubtlessly as part of a plan to enhance the company’s look for investors. Additionally, Snap’s CEO has openly positioned the company as a “camera company,” which is markedly different than most people’s understanding of it as a messaging app.

Check out the reveal video below!

Source: Ad Week