SoundCloud has experienced some crazy ups and downs recently…
The music streaming service made major cutbacks, shut down two offices, and slashed company employees by 40%. Then, after a popularized “50 day” statistic flooded headlines, the site released a statement clarifying that they were funded through Q4 (not just until Q4).
Either way, the fate of SoundCloud was not looking promising, until Chance the Rapper swooped in to save the day, and the company reassured everyone: “Your music isn’t going anywhere. Neither are we.” 
Chance the Rapper Saves SoundCloud
Just had a very fruitful call with Alex Ljung. @SoundCloud is here to stay.
— Chance The Rapper (@chancetherapper) July 14, 2017
*airhorn* Spread the word: your music isn’t going anywhere. Neither are we.
— SoundCloud (@SoundCloud) July 14, 2017
But, while Chance was there to save the day, Deadmau5 swooped in to point out some glaring issues and offer insight on his overall disapproval of the way things are running now.
Deadmau5 on SoundCloud Controversy
Congrats on your new boat anchor. https://t.co/7pr3mcGu8C
— Goat lord (@deadmau5) July 14, 2017
https://twitter.com/justjosh_ingya/status/885963755510800385
We still have hope, I've got my 40 bucks on Spotify waving a cheque in someone's face for their user db. https://t.co/8B1FmsIfcq
— Goat lord (@deadmau5) July 14, 2017
Oh trust me. They will. That's the whole point… you think Chance would likely hold up in a bidding war against Spotify? ok. https://t.co/PsNJkGYQq2
— Goat lord (@deadmau5) July 14, 2017
Discovering talent on Soundcloud to me is like taking a chick on a date and she's on instagram all day. I'd rather deal with a person.
— Goat lord (@deadmau5) July 14, 2017
And I'll tell you what's going to happen, it's going to the highest bidder or tanking indefinitely… neither option benefits indie artists.
— Goat lord (@deadmau5) July 14, 2017
@deadmau5 so, if you had control of @SoundCloud . you think you would be able to do a better job of maintaining and popularising it?
— Priam Music (@priamsplaylist) July 14, 2017
First of all, I'd put money into securing the service, and stop collecting user data outside of userIDS, then I would rebrand it. https://t.co/tiX89agR3M
— Goat lord (@deadmau5) July 14, 2017
After that, I would integrate a Creative Commons liscense for independent labels to seek liscense from its users on a person to person basis
— Goat lord (@deadmau5) July 14, 2017
From there, indie artists can then continue to use the platform without being buried by "sponsored content" from whore mongering labels
— Goat lord (@deadmau5) July 14, 2017
Uploaded content can still be screened by most "published music" algos to prevent users from uploading someone's published works. https://t.co/c7EYEFd2cf
— Goat lord (@deadmau5) July 14, 2017
Well there's the rub. A free service is good and great, but data services and hosting isn't free… so you have to get creative there. https://t.co/3IzkqQvH7d
— Goat lord (@deadmau5) July 14, 2017
I think you could provide a SoundCloud-like environment by involving label investments, agency subscriptions…
— Goat lord (@deadmau5) July 14, 2017
Has no one ever thought of charging the major labels to use the site as a bespoke / staffed music resource for new acts? Okay.
— Goat lord (@deadmau5) July 14, 2017
Like fuckin charge Spotify to have liscense to the users catalogues on liscense to rebroadcast music. They can pay artists and site fees.
— Goat lord (@deadmau5) July 14, 2017
In summary, sure. I could turn the SoundCloud shitshow around with a decent team. But why fix someone else's fuckup after paying for it?
— Goat lord (@deadmau5) July 14, 2017
It might have been worth pointing out that sc is a Berlin based company and they manage to dodge a ton of US copyright laws… but ☕️????
— Goat lord (@deadmau5) July 14, 2017
Feature Image by AP Photo/Victoria Will
