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Martin Garrix is the new face of Armani Exchange, and it’s honestly okay if you don’t know how to feel about that. The 21-year-old producer recently accepted the role and we’ve all been waiting to see what he and the legendary brand would come up with.


What we see is Martin making a lot of seemingly unnatural poses and motions, trying on a variety of different garments, but looking like he’s having fun doing all of it. Certainly he can’t do everything perfect on the first try, so we’ll give him a pass this time.

Other DJs-turned-models include Diplo, Calvin Harris, and … (sort of) Dillon Francis.